Segment uses Stacker to manage the 15,000 companies in their startup program.

‘I was looking for something that gave a logged-in experience, with a dashboard built on Airtable data,’ said Graham Hunter, Senior Startup Program Manager. ‘I found Stacker and understood intuitively what it was for.'

Segment uses Stacker’s Airtable data connector to power its app, which includes its dealbook as well as a resource hub for startup founders. For Graham and the team, one of the most important things was to provide a beautifully designed tool that also boasted a slick user experience.

‘We’re a technology company, talking to other tech companies. We needed a best-in-class digital experience – Stacker gave us that.’

Graham Hunter

Senior Startup Program Manager, Segment

‘The visual component of our dealbook was lacking – it was just a wall of text. By moving to Stacker we could give every startup founder a link to see their deals, have them login and create a much more visually appealing experience.

’‘Stacker is so straight-forward that colleagues have been able to go in and pick up projects without having to learn a whole new tool. If you understand spreadsheets, then you’ll understand Stacker. Once it’s set-up, it just all sort-of works without you having to do anything.’